Design for Real Life
People who regularly take 5 or more medications can be at an increased risk of falls. This can be particularly dangerous to the elderly. With this in mind create designs that will alert people to these dangers and encourage them to seek medication reviews with their local GP.
Research showed that people over 60's were most at risk of falls so I created a clean and minimal poster and a folding leaflet for this age group and an animation for a younger audience who could pass the message onto older relatives. I wanted to have a sense of playfulness in my designs so that viewers would not feel lectured at.